I agree with the author of the Tribune article; watching book trailers has never made me want to read a book. The write ups and reviews, conversations with other readers, a new book by an author I've previously enjoyed reading--those are the things that make me want to read a book.
Now, in looking through different book trailers, I will say that there are differences in their styles: while I dislike the trailers that are like low-budget films--the ones that try to be movies of the book (yech!)--I am more amenable to the book trailers that are done in interview format with the author talking about his or her book in the first person; for example, I didn't object to Mary Karr's book trailer for Lit or Jeannette Walls' trailer for Half Broke Horses. That kind of thing makes a little more sense to me. But the movie-type trailers? No thank you.
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